For decades, smoking has been one of the leading causes of preventable deaths around the world. While efforts to reduce smoking rates have been largely successful in many countries, millions of people still smoke, and millions more are at risk of becoming smokers. In recent years, a new technology has emerged that could potentially revolutionize the way that people smoke: heat-not-burn tobacco products.
One of the most popular of these products is the IQOS Iluma, a device developed by Philip Morris International (PMI) that heats tobacco rather than burning it. While the device has been marketed as potentially safer alternative to traditional cigarettes, it is important to fully understand its benefits before making any conclusions about the future of smoking. In this article, we will take the in-depth look at IQOS Iluma.
What Is The IQOS Iluma?
The IQOS Iluma is a heat-not-burn tobacco product that was developed by PMI, one of the world’s largest tobacco companies. Unlike traditional cigarettes, which burn tobacco to produce smoke, the IQOS Iluma heats tobacco to a temperature that is high enough to release nicotine, but not high enough to produce smoke. The resulting aerosol is then inhaled by the user, much like the smoke produced by a traditional cigarette.
One of the key benefits of IQOS Iluma is that it produces fewer harmful chemicals than traditional cigarettes. According to PMI, the device produces 90% fewer toxic chemicals than traditional cigarettes. This is because the device does not burn tobacco, which is the main source of harmful chemicals in cigarette smoke.
The IQOS Iluma consists of two main parts: the holder and the pocket charger. The holder contains a small piece of tobacco that is heated by an electronic heating element. The pocket charger is used to recharge the holder between uses, and can also be used to store additional tobacco sticks.
The device is also equipped with several safety features to prevent overheating or other malfunctions. For example, the device will automatically shut off if it is not used for a certain period, or if the holder is inserted incorrectly.
Regulation And Availability
The IQOS Iluma has been approved for sale in several countries, including Japan, Switzerland, and several European countries. In the United States, the device was granted premarket approval by the Food and Drug Administration (FDA) in 2020, which allows it to be marketed as a smoking cessation aid.
However, the device is not yet available in all countries, and its regulatory status varies from country to country. Some countries have banned the device outright, while others have allowed it to be sold with certain restrictions. Sometimes, the device is only available as a smoking cessation aid and cannot be marketed or sold as a tobacco product.
Benefits Of The IQOS Iluma
One of the main benefits of IQOS Iluma is that it produces fewer harmful chemicals than traditional cigarettes. According to PMI, the device produces 90% fewer harmful chemicals than traditional cigarettes. This reduction in toxic chemicals could reduce the risk of smoking-related diseases, such as lung cancer, heart disease, and stroke.
Another potential benefit of IQOS Iluma is that it may be more socially acceptable than traditional cigarettes. Because the device does not produce smoke, it may be less likely to bother other people, and could potentially be used in areas where smoking is otherwise prohibited.
The device may also be a useful tool for smokers who are looking to quit or reduce their smoking habits. According to PMI, the device is effective at reducing the number of cigarettes that smokers consume, and maybe a useful alternative for smokers who are unable or unwilling to quit smoking entirely.